Here is Jessica Ellen Cornish, known as Jessie J. This is her music video 'Do It Like A Dude' which was released in November 2010. She is now an English recording artist signed with Island Records, she used to do song writing for artists such as Chris Brown and Miley Cyrus. I chose to look at this video because I like the lighting in this video and I wouldn't mind a dark lighting like this in my own video. Even though it is a completely different genre to the song I intend to do I really like the energy in the performance of this video.
In the first few shots we see women doing actions that are very manly, playing card games, smoking and getting a tattoo which are all stereo typical of a bad man. We see Jessie J with black diamonds stuck to her lips which makes her look tough like a man cause usually womans lips look quite soft and gentle. Throughout the video we see Jessie J and other women doing very manly gestures/dances which goes with the lyrics to the song 'I can do it like a brother, do it like a dude, grab my crotch, wear my hat low like you' which is Jessie J standing up for women saying that they're just as good and can do what they do too. There is also violence shown in the video when two of the women begin to start standing up to each other about to fight. They are dressed quite manly because they are impersonating men and their actions. We see the women wearing gangster caps, and gold chains around their necks, hooded jackets and baggy trousers which are all stereotypical gangster men's clothing but we see Jessie J wearing heels which goes with the lyrics 'I can do it like a brother, do it like a dude' because she isnt a dude she's saying she can act like one. Through out the video we see Jessie J pulling faces that make her look tough and asif she has an attitude which is what are stereotyped to be like. The video seems to be filmed in what seems to be an old abandoned church from the stain glass window you can see when she is dancing. There isn't much light in the vidieo at all, the lighting has been done so that it is quite dark which could be made like that to go with the attitude of men. The video has some weird, disturbing shots which could be to say mens actions can be weird and disturbing which links back to violence, along with the manly looking female. The costume in the video is also very manly and not really feminine at all. We see women wearing gangster caps, and gold chains around theor necks, hooded jackets and baggy trousers which are all stereotypical gangster men's clothing but we see Jessie J wearing heels which goes with the lyric 'I can do it like a brother, do it like a dude' because she isnt a dude she's saying she can act like one.
The most dominant camera angle in this music video is a close up. A close up is used so the audience see something what is important, for example when we se the manly shots of women at the beginning they are needed to go with the music videos song, and without a close up they would not be easily noticed. The close up shot is also used as a shot to show emotion on the face for example in this music video we see many close ups of Jessie J's face pulling faces that have alot of attitude and anger. There is lots of camera movement in this video including pans and zooms.
The prime colour in this music video is black. It is the first colour which we notice most in the first few shots and we constanly see it throughout the video. The first time we see Jessie J she has really thick black make up around her eyes and has black diamonds on her lips she also has black hair. We see it in many of the dancers clothing too. The colour black will be worn because it is dark, but we also see the colour blue alot in the denim clothing, the hats and we also see whit vests which when men wear them are classed as 'woman beater vests' another stereotype.
There is no exact narrative to this music video. It is a performance video, I know this because of the way Jessie J is performing to the camera and there is also dancing involved in the video. However there is alot of meaning to the video and that obviously been about men and there ways and thinking they're the best.
The genre of this music video is R'n'B. I can tell this because of the stereotypical conventions used such as the style of dancing and the costume chosen. The attitude in the video goes with the specific genre. The dark colours in the video also go with the genre because darkness links with attitude.
The typical audience for this music would be fans of Jessie J and fans of the R'n'B genre. It would possibly be mainly girls for this music video too because the song is about men. Many women would aspire to be like Jessie J. I would say the age for the audience of this music video would be girls 16 and above because the song includes taboo language but it has been edited to suit prime time TV.
No comments:
Post a Comment