For part of my A2 media I have decided to create a music video. To do this I need to research existing music videos and find out the codes and conventions to create a successful music video. To start of I am Analysing Paramore's video for their song Monster.
Here is the band Paramore with lead singer Hayley Williams, guitarist Taylor York and bass player Jeremy. They formed in 2004 and are signed with independent record label Fueled By Ramen. I chose to look at this video because it is the same genre as the song I intend to make a video for, so many of the conventions will be the same.
In the first few shots we see the band laid floating in water, which later goes with lyrics in the first verse which are 'You where my consciecnce so solid now you're like water' which could be lead singer Hayley Williams referring to her past relationship with Josh Farro who used to be the lead guitarist for paramore but in december of 2011 him and his brother Zac Farro (drummer) decided to leave the band because they believed the band was all about Williams and none of the others where important to the fans or record labels. Also the lyric 'We started drowning, not like we'd sink any further' which again relates to the relationship or Williams and Josh Farro saying that there relationship was going down hill and it couldn't really get any worse. However even though the lyrics talk about sinking, they're not sinking, they're floating, so you could say that them floating is showing strength. The shots in which the band are in the water you see they are all wearing the same colour which is black. Also the water they are laying in happens to be really dark too. The dark colours in these shots could be to do with the unpleasant experiences the band has gone through with the loss of two of their members and the rumours. In some of the other shots we see the band members once again all wearing the the same colour but this time the colour is 'nude' which gives off the impession of being naked. During these scenes it's quite angry and we see the band hitting and kicking walls bearing in mind the 'nude' colour, this could be a sign of the band breaking out and just being them selves and not giving a care about what's thrown at them but also with the lyrics 'i'll stop the whole world, from turning into a monster, eating us alive' they have to look strong and fierce like they're not scared. The video is filmed in an old vintage hospital, usually a hospital is a place of safety but in the video there is explosions and shaking which the band is running away from, this could be the band running away from the past with the Farro brothers and all the rumours made. We also see Williams sat on a hospital bed in which it is surrounded by dead flowers with a note saying 'This is not the end' so with the flowers being dead it's like saying the old band is dead and they're getting a new start with the three of them. At the end of the video we see all three band members come together in a room in which their instruments are located so they have being brought together to continue and be successful and forget about the past. The last shot in the video is of the water without the band in it, this could mean that the band is no longer 'drowning' from the loss.
The most dominant camera shot throughout the music video is a close up. Throughout the video we see each of the band members with a close up of their faces, this type of shot is usually used to show expression, which in this video the band will show upset and anger. Many other shots used throughout the video is long shots and wide shots. There is lots of camera movement throughout the video such as tracking shot and pan shots. There is also lots of jump cuts in the video which are done to go in time with the music, it also goes with the anger and is used to prevent the music video from been peaceful.
There is two prime colours in this video, Black and Nude. It's mainly the clothing, but also the colours of the walls in the hospital are a nude colour. There is also bits of blue on the walls which goes with the odd pieces of clothing which are blue/denim. All in all the whole surroundings are quite dull and dark when it comes to the water scenes in which black is the prime colour. Orange is also a colour which is included quite alot, William's hair is orange and then in the hospital room when we see her sat on the bed, we see an orange T.V and orange flowers. The video is quite dull because it will reflect on what has happened in the past. It has an element of verisimilartude because the location in the video doesnt change much and isn't too much for the audience to take in.
The narrative of this music video is pretty abstract. If you didn't research the band and their past you probably wouldn't have a clue. But basically it's about putting up a fight and not losing and being in control and not letting anyone stop you. Through the video we just see the band in an old vintage hospital which looks asif it is being attacked and then we just see them in the water which is what's holding them back so much (aimed at Josh Farro 'so solid now you're like water'). The narrative of the video is performance because we see the band performing without having to go see them but it is also slightly abstract when we see the band in the water.
The genre of this music video is Alternative Rock. I can see this from the conventions used; there is the stereotypical instruments that you would see in a music video and the video is very angry and outgoing like the Rock genre. The dark colours used also gives away the genre. The narrative of the video is performance because we see the band performing without having to go see them but it is also slightly abstract when we see the band in the water.
This music video is aimed at Paramore fans and fans of the Alternative Rock genre which are stereotypically know as people who wear skinny jeans and dark colours and also known to have bright colours in there hair like lead singer Hayley Williams, she inspires many of her fans. The band members represent their fans and many of their fans will go for the same sort of look and copy their style. I would say the age for this video is 12 and above. People don't usually tend to listen to this sort of music until that age. The video is suitable for prime-time screening because it contains nothing inappropriate.
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