Here is Rihanna and her song with Calvin Harris. This is her video 'We Found Love' and it has just recently been released. She is a Barbadian R&B recording artist and is currently signed with Def Jam Recordings. I have chosen to look at this music video because there are some shots which use a technique I would not mind using in my music video. I also like this song a lot so wanted to look into it in more detail.
The first shot we see is an establishing shot of some flats, which then changes to a shot of Rihanna being stood on the balcony of her flat. We then see a shot reverse shot of her and her partner fully clothed sat in a bath, Rihanna looks to be in a bit of a state here. We then see the couple sat smoking and at a guess they're probably smoking weed from what we see later on in the video. Along with many shots at the beginning there is non diagetic sound which is a voice over. We here a woman talking about love and what it feels like. When the music starts we see the couple and they look really happy and having a laugh like a usual couple should. The lyrics currently with these shots are Rihanna singing about how she feels. We then begin to hear the main lyrics what are throughout the song 'We found love in a hopeless place' and the song starts to get more up beat and we begin to see shots of drugs and the sexual nature and we begin to see what the video is about. Two people found love in a 'hopeless' place, basically wasting life, messing around, partying and doing drugs. We then see things start to change and Rihanna no longer looks happy, we see the couple arguing and we see a shot of Rihanna where she looks as if she has over done the usage of Alcohol and Drugs and is looking as if she has no control over her actions. We also see a close up shot of a police siren flashing looking as if they are going to get the couple and showing that they're not safe any more. The music then begins to start getting more upbeat again and we see a close-up of a cigarette and it is multi coloured which goes with the whole drug theme and hallucination which could go with the fact Rihanna has being imagining a perfect relationship. At the end of the video we see Rihanna storm into what seems to be the couples flat and she begins to throw her clothes from her draws into a bag so she's packing and leaving, meanwhile we see Rihanna's partner passed out on the floor making what is an effortless attempt at stopping her from leaving and she hits him with her bag and leaves slamming the door. So Rihanna must have realised how she was wasting her life. However the last shot we see is her looking upset sat in a corner which goes with the voice over at the beginning saying how when it's over you wish you could have all the bad stuff back, so you can have the good.
The most dominant camera angle in this music video is a wide shot. Wide shots are used so the audience can observe the most action in the shot, for example at the beginning when we see the couple sat in the bath together, a wide shot will have been needed to show them both. Along with the wide shot we see many close-ups which are used to show expression, which in this video we see expression of love and anger.
The prime colour in this music video is the colour Red. It isn't the first colour we see in the video but it is used alot as lighting, clothing and used for some of the drug colouring. The first time we see the colour red is on the lights in the couples bedroom and on the flag in their room also. We then see a shot with lots of smoke and that happens to be lit with red lights. We also see Rihanna stood on the back of a bicycle with what looks to be some sort of smoke grenade and the smoke been released from this is red. We then see the colour red in clothing Rihanna and others are wearing when they are all dancing around in the muddy area. The colour red is known as a sign of danger which goes with the usage of drugs and drinking in the video.
There is a narrative in this video, it's about a relationship. There is alot of meaning to the storyline of the relationship, it's basically saying how her and her partner found love in the wrong place, and it would be expected for it to end badly. But it could also be classed as a performance video because we do see Rihanna mimeing to her song when she is stood in the corner of a room with projections of images/clips been put on her.
The genre of this music video is R&B/Dance. Because of the artist Rihanna we already know it will be R&B aswell as knowing it is also dance because of Calvin Harris. The costume in this video also gives away the genre. Rihanna is dressed in away that makes her look like she is making a statement which is classed as having attitude, which is apart of the R&B genre.
The target audience for this music video would probably be anybody aged 16 and above because of the content of drugs and the sexual nature, it isn't suitable for prime t.v at all however it has been edited so it is aproved for been shown on T.V for everybody to see.
No comments:
Post a Comment