Muse

Muse on Prezi

The actual music video for my chosen song

Here is the actual music video to my chosen song 'Uprising' by the three piece band Muse. The fact that Muse already have a music video to this song is going to make my job extreamely hard, as I have to make my music video completely different. I researched what this song was about and it happens to be about polotics, but you would not be able to tell this from the music video as it is pretty abstract, it is also a performance video. When I listen to this song i think about people being rebelious and breaking free and standing up for them selves so an idea I have is to base my music video on that but another idea is that I will also include shots of things that are mentioned in the lyrics, another idea is including shots of a band so this would be performance. Although the original video also contains shots of the band I will make my video nothing like this one, I do not intend to use the animation/effects what has being used in this video.

Music Video Codes & Conventions

Codes and Conventions are a firm set of rules that help us determine what genre certain texts fit in to and they also help the audience become familiar with a certain genre. Music videos need to be filled with a variety of shots and this all depends on the style of the music video. If the music in the video is slow it would be expected to have calm long shots, whereas if the video has quite a beat to it you would expect more shots and jump cuts that go in time with the music. Typical shots you would see in a music video would be crane shots with the camera hovering above the artist, low angle shots of the artists to indicate power, tracking shots and pans and tilts to move from performer to another. Mis en scene for a music video all depends on the genre, for example you would not see a performance video for a heavy metal band filmed in a bright coloured place filled with flowers, it would be a dark gloomy place. Props are essential for example you would not be able to do a band performance video without instruments and the facial expressions are a good way to set the genre straight for example heavy metal is quite anger filled so you would expect a lot of anger in facial expressions and people being aggressive.

Music Video Analysis of Rihanna - We Found Love

Here is Rihanna and her song with Calvin Harris. This is her video 'We Found Love' and it has just recently been released. She is a Barbadian R&B recording artist and is currently signed with Def Jam Recordings. I have chosen  to look at this music video because there are some shots which use a technique I would not mind using in my music video. I also like this song a lot so wanted to look into it in more detail.

The first shot we see is an establishing shot of some flats, which then changes to a shot of Rihanna being stood on the balcony of her flat. We then see a shot reverse shot of her and her partner fully clothed sat in a bath, Rihanna looks to be in a bit of a state here. We then see the couple sat smoking and at a guess they're probably smoking weed from what we see later on in the video. Along with many shots at the beginning there is non diagetic sound which is a voice over. We here a woman talking about love and what it feels like. When the music starts we see the couple and they look really happy and having a laugh like a usual couple should. The lyrics currently with these shots are Rihanna singing about how she feels. We then begin to hear the main lyrics what are throughout the song 'We found love in a hopeless place' and the song starts to get more up beat and we begin to see shots of drugs and the sexual nature and we begin to see what the video is about. Two people found love in a 'hopeless' place, basically wasting life, messing around, partying and doing drugs. We then see things start to change and Rihanna no longer looks happy, we see the couple arguing and we see a shot of Rihanna where she looks as if she has over done the usage of Alcohol and Drugs and is looking as if she has no control over her actions. We also see a close up shot of a police siren flashing looking as if they are going to get the couple and showing that they're not safe any more. The music then begins to start getting more upbeat again and we see a close-up of a cigarette and it is multi coloured which goes with the whole drug theme and hallucination which could go with the fact Rihanna has being imagining a perfect relationship. At the end of the video we see Rihanna storm into what seems to be the couples flat and she begins to throw her clothes from her draws into a bag so she's packing and leaving, meanwhile we see Rihanna's partner passed out on the floor making what is an effortless attempt at stopping her from leaving and she hits him with her bag and leaves slamming the door. So Rihanna must have realised how she was wasting her life. However the last shot we see is her looking upset sat in a corner which goes with the voice over at the beginning saying how when it's over you wish you could have all the bad stuff back, so you can have the good.

The most dominant camera angle in this music video is a wide shot. Wide shots are used so the audience can observe the most action in the shot, for example at the beginning when we see the couple sat in the bath together, a wide shot will have been needed to show them both. Along with the wide shot we see many close-ups which are used to show expression, which in this video we see expression of love and anger.

The prime colour in this music video is the colour Red. It isn't the first colour we see in the video but it is used alot as lighting, clothing and used for some of the drug colouring. The first time we see the colour red is on the lights in the couples bedroom and on the flag in their room also. We then see a shot with lots of smoke and that happens to be lit with red lights. We also see Rihanna stood on the back of a bicycle with what looks to be some sort of smoke grenade and the smoke been released from this is red. We then see the colour red in clothing Rihanna and others are wearing when they are all dancing around in the muddy area. The colour red is known as a sign of danger which goes with the usage of drugs and drinking in the video.

There is a narrative in this video, it's about a relationship. There is alot of meaning to the storyline of the relationship, it's basically saying how her and her partner found love in the wrong place, and it would be expected for it to end badly. But it could also be classed as a performance video because we do see Rihanna mimeing to her song when she is stood in the corner of a room with projections of images/clips been put on her.

The genre of this music video is R&B/Dance. Because of the artist Rihanna we already know it will be R&B aswell as knowing it is also dance because of Calvin Harris. The costume in this video also gives away the genre. Rihanna is dressed in away that makes her look like she is making a statement which is classed as having attitude, which is apart of the R&B genre.

The target audience for this music video would probably be anybody aged 16 and above because of the content of drugs and the sexual nature, it isn't suitable for prime t.v at all however it has been edited so it is aproved for been shown on T.V for everybody to see.

Music Video Analysis of Jessie J - Do it like a dude

Here is Jessica Ellen Cornish, known as Jessie J. This is her music video 'Do It Like A Dude' which was released in November 2010. She is now an English recording artist signed with Island Records, she used to do song writing for artists such as Chris Brown and Miley Cyrus. I chose to look at this video because I like the lighting in this video and I wouldn't mind a dark lighting like this in my own video. Even though it is a completely different genre to the song I intend to do I really like the energy in the performance of this video.

In the first few shots we see women doing actions that are very manly, playing card games, smoking and getting a tattoo which are all stereo typical of a bad man. We see Jessie J with black diamonds stuck to her lips which makes her look tough like a man cause usually womans lips look quite soft and gentle. Throughout the video we see Jessie J and other women doing very manly gestures/dances which goes with the lyrics to the song 'I can do it like a brother, do it like a dude, grab my crotch, wear my hat low like you' which is Jessie J standing up for women saying that they're just as good and can do what they do too. There is also violence shown in the video when two of the women begin to start standing up to each other about to fight. They are dressed quite manly because they are impersonating men and their actions. We see the women wearing gangster caps, and gold chains around their necks, hooded jackets and baggy trousers which are all stereotypical gangster men's clothing but we see Jessie J wearing heels which goes with the lyrics 'I can do it like a brother, do it like a dude' because she isnt a dude she's saying she can act like one. Through out the video we see Jessie J pulling faces that make her look tough and asif she has an attitude which is what are stereotyped to be like. The video seems to be filmed in what seems to be an old abandoned church from the stain glass window you can see when she is dancing. There isn't much light in the vidieo at all, the lighting has been done so that it is quite dark which could be made like that to go with the attitude of men. The video has some weird, disturbing shots which could be to say mens actions can be weird and disturbing which links back to violence, along with the manly looking female. The costume in the video is also very manly and not really feminine at all. We see women wearing gangster caps, and gold chains around theor necks, hooded jackets and baggy trousers which are all stereotypical gangster men's clothing but we see Jessie J wearing heels which goes with the lyric 'I can do it like a brother, do it like a dude' because she isnt a dude she's saying she can act like one.

The most dominant camera angle in this music video is a close up. A close up is used so the audience see something what is important, for example when we se the manly shots of women at the beginning they are needed to go with the music videos song, and without a close up they would not be easily noticed. The close up shot is also used as a shot to show emotion on the face for example in this music video we see many close ups of Jessie J's face pulling faces that have alot of attitude and anger. There is lots of camera movement in this video including pans and zooms.

The prime colour in this music video is black. It is the first colour which we notice most in the first few shots and we constanly see it throughout the video. The first time we see Jessie J she has really thick black make up around her eyes and has black diamonds on her lips she also has black hair. We see it in many of the dancers clothing too. The colour black will be worn because it is dark, but we also see the colour blue alot in the denim clothing, the hats and we also see whit vests which when men wear them are classed as 'woman beater vests' another stereotype.

There is no exact narrative to this music video. It is a performance video, I know this because of the way Jessie J is performing to the camera and there is also dancing involved in the video. However there is alot of meaning to the video and that obviously been about men and there ways and thinking they're the best.

The genre of this music video is R'n'B. I can tell this because of the stereotypical conventions used such as the style of dancing and the costume chosen. The attitude in the video goes with the specific genre. The dark colours in the video also go with the genre because darkness links with attitude.

The typical audience for this music would be fans of Jessie J and fans of the R'n'B genre. It would possibly be mainly girls for this music video too because the song is about men. Many women would aspire to be like Jessie J. I would say the age for the audience of this music video would be girls 16 and above because the song includes taboo language but it has been edited to suit prime time TV.